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Blackmagic slashes camera prices, updates firmware

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This morning Blackmagic announced important firmware updates for its cameras and slashed the prices of two models. The firmware update adds new features. Ahead you’ll see the new features and learn which two models were lowered in price, and by how much.

New features added via firmware

New firmware for the Pocket Cinema Camera allows the operator to focus by pushing the focus button when using an active MFT lens. Blackmagic says that this makes it very easy to focus accurately. The focus peaking feature is still there and you enable it by double pressing the focus button. The focus zoom feature is enabled by double pressing the OK button.

Blackmagic says that there will be a similar upcoming update for their original 2.5K Cinema Camera that will also add these features, plus new de-bayer processing that will improve the cameras sharpness when shooting non-RAW files.

The Blackmagic Production Camera 4K is not yet shipping, but is expected to ship in a few weeks.

Blackmagic Cinema Camera Price Reduction

As of today, the original 2.5K Blackmagic Cinema Camera EF and MFT models have been reduced in price to US$1995. This represents a reduction of US$1000. Although quite different cameras, the original Blackmagic Cinema Camera is now in the same price range as the Sony NX30 and the Canon XA20, although those two already include a built-in lens, while the lens is optional with any of Blackmagic’s current cameras.

Related Blackmagic articles

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