Want to know what keeps a CMO awake at night? Want to know what gives them anxiety? Call it revenge of the nerds, but according to John Kennedy from IBM, it is Big Data Preparedness. 70% of all CMOs polled by IBM state that their number one fear is trying to figure out how to […]
Day: June 24, 2013
Audible Magic Launches AdMagic™ Suite Targeting Interactive TV Advertising Market
Audible Magic, the leading innovator in automated content recognition (ACR) technology for “smart” consumer electronics (CE) and other applications, today introduced a major first for the CE industry: automated detection of television advertising content which enables marketers to identify ads viewers actually watch, link them to additional advertising efforts such as promotions or special offers, […]
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