Marketing automation gains momentum :: BtoB Magazine.Christopher Hosford A combination of digital campaigns, changing buyer habits and channel complexities has marketers seeking technological solutions There are few marketing automation applications that security software company Symantec Corp. doesn’t use. Symantec has invested in database management and segmentation tools, campaign management and reporting, lead generation and scoring […]
Day: November 17, 2010
Worldwide Enterprise IT Spending to Reach $2.5 Trillion in 2011
Worldwide Enterprise IT Spending to Reach $2.5 Trillion in 2011 – Gartner SymLive. Analysts Discuss Key Issues Facing the IT Industry during Gartner Symposium/ITxpo 2010, October 17-21, in Orlando STAMFORD, Conn.,October 18,2010 — Worldwide enterprise IT spending is forecast to reach $2.5 trillion in 2011, a 3.1 percent increase from 2010 spending of $2.4 trillion, […]
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50 billion reasons for marketing innovation
50 billion reasons for marketing innovation – Chief Marketing Technologist. Mary Meeker, the renowned Internet analyst at Morgan Stanley, just gave her presentation on Internet trends at theWeb 2.0 Summit. Mary’s presentations are legendary because of the clear, data-driven insights she brings to what is a huge and highly chaotic market space. In this presentation, […]
