One thing that I, as an editor, used to thrive on was stock elements. You know the “animated backgrounds”, or “film grunge” looks. There a lot of companies out there that produce them, but the problem with them is that they are “stock” elements. You end up seeing the same background element on different commercials […]
Month: June 2010
State of the Realtime Web : the Publishers
Superfeedr : State of the Realtime Web : the Publishers. Therealtime web is almost as hyped a word asgeolocation. It actually groups a lot of different realities and doesn’t have the same meaning and implementation from service A to service B. Let’s first focus on publishers. The first thing we should all acknowledge is thatevery […]
My Dog is a Marketing Genius
My Dog is a Marketing Genius | Alan Blume – Go Virtual Blog. My dog Betsy is a West Highland white terrier, commonly known as a Westie, and she is a marketing genius. Betsy is 14 years old and employs the best possible marketing techniques which we all can and should use. Betsy the Westie […]
Mobile phones to overtake computer for internet access
Mobile phones to overtake computer for internet access – advertising news – Campaign. Speaking at the Cannes Lions Advertising Festival, Bader cited new research from the Interpublic Group network, which surveyed 8,000 active smartphone users in the UK, the US, Sweden, China, India and South Korea. He went on to say that when given the […]
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Boris FX Announces New Boris Continuum Unit: Beat Reactor
Boris FX, the leading developer of integrated effects technology for video and film, announced that a new Boris Continuum Unit, Beat Reactor, is now available. The Boris Continuum Beat Reactor Unit offers fast, precise, and flexible ways to use audio to influence the animation of visual effects parameters in Adobe After Effects compositions – resulting […]
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Segmentation Marketing
Lately it seems a growing number of clients have been talking about switching to a “segmentation” based marketing model. The simplest way that I can explain this concept is with an example. JACK FM has an average weekly audience of 346,000 Adults listening over the age of 12. This know as our CUME or put […]
Social Media’s Strategic Advantage
Social Media’s Strategic Advantage CMO Zone. There are thousands of posts, articles, and now books written about the power of social media for marketers today. I think the tactical benefits are real and valuable, but don’t capture the entire picture. Strategic Marketing is about optimizing the connection with your audience through relevant content – not […]
8 Factors in Creating an Information Management Strategy
For many years, organizations have survived by “winging it” when it comes to information management. “Yes, we need a strategy for managing the financial assets of the organization, so we’ll invest in an accounting system.” “Yes, we need a strategy for managing the physical assets and their associated data, so we’ll put in place an […]
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Creating the “OK Go” Effect in Motion
A quick look at how to create the look of one of OK Go’s videos. […]
Twitter metadata and where standards come from
Everything is Miscellaneous | Twitter metadata and where standards come from. Matthew Ingram at Gigagomblogs about an upcoming Twitter feature called Twitter Annotations. Well, it’s not actually a feature. It’s the ability to attach metadata to a tweet. This is potentially great news, since it will give us a way to add context to tweets […]
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