Trend Briefing covering “BRAND BUTLERS”

trendwatching.com’s April 2010 Trend Briefing covering “BRAND BUTLERS”. BRAND BUTLERS | With consumers increasingly looking for control, for convenience, for assistance, and yes, to be cared for (both offline and online), brands need to shift their product development and advertising prowess to brand-consistent services (and an accompanying ‘butlering mindset’) thatassist consumers in making the most […]

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Search Vendors Should Focus on Real Enterprise Needs

Internet Evolution – Daniel W. Rasmus – Search Vendors Should Focus on Real Enterprise Needs. I have a simple question: If a search engine can turn aggregated knowledge of my e-commerce history into a targeted ad, then why can’t my enterprise information system provide me the content I need to prepare for a meeting? On […]

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MicW UNVEILS NEW PRODUCTS IN FRANKFURT

MicW, the Beijing-based manufacturer of quality recording, live and conference audio microphones, is launching 11 new products at this year’s Pro Light & Sound/Musikmesse exhibition in Frankfurt, Germany, ranging from high-quality handheld vocal mics to compact, desktop, shotgun and boundary models. There are additions to MicW’s E, N and G ranges – that is, respectively […]

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Civolution Demonstrates Leading Media Protection and Monetization Solutions at NAB 2010

Civolution, the leader in the identification, management and monetization of media content, is exhibiting at NAB for the first time since it assumed full ownership of the Thomson STS watermarking business in July 2009. At NAB (booth SU6502), Civolution will be demonstrating its newly integrated solutions portfolio, including: NexGuard – PayTV & Online; NexGuard – […]

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Small Tree Unveils GraniteSTOR ST-FCoE at NAB 2010

As the professional audio and video industries continuously seek faster solutions to improve workflow, Small Tree (www.small-tree.com) introduces its next generation of storage technology at NAB 2010 (booth SL7425) – GraniteSTOR ST-FCoE (Fibre Channel over Ethernet), for both target and initiator. Taking advantage of 10 Gigabit Ethernet’s robust throughout capabilities, GraniteSTOR ST-FCoE (www.GraniteSTOR.com) will offer […]

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Fighting intensifies over how to enforce intellectual property laws

Fighting intensifies over how to enforce intellectual property laws | Technology | Los Angeles Times. Barack Obama may be the country’s most tech-friendly president ever, as comfortable discussing Net neutrality as Swiss neutrality. But his administration is caught in at least three pitched battles over intellectual property that could leave tech advocates wondering why they […]

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Viral Education: The Story of Bottled Water (2010)

The Story of Bottled Water, released on March 22, 2010 (World Water Day) employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap. Over five minutes, the film explores the […]

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Henry Stewart DAM New York 2010 Conference

On May 20 and May 21, 2010, Henry Stewart Conferences will be presenting DAM NY 2010 at the New York Hilton in New York City. There is a great line up of speakers and agenda for this DAM Conference. I will be presenting two sessions during this conference on Digital Asset Management (DAM)… Posted by […]

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Oscar winning animated short Logorama

Logorama from Marc Altshuler – Human Music on Vimeo. Yesterday the word went around Twitter that the 2010 Oscar winning animated short film Logorama was available on Vimeo. It’s 16 minutes long and a very clever piece of filmmaking. If it gets pulled from Vimeo it’s also available in 2 different parts on YouTube as […]

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