Strong brands drive the financial performance of many successful companies. Howdo brands become strong? By virtue of the relationships that consumers developwith them. These relationships are the end result of all the experiences that consumers have withbrands through direct contact, marketing communication, news, or publicity. All of theseexperiences contribute to the formation of brand associations […]
Day: October 29, 2009
Open Text Accelerates Enterprise Portal Deployments and Reduces Management Costs
Press Release Details – Open Text Corporation. Open Text Accelerates Enterprise Portal Deployments and Reduces Management Costs with Vignette Portal 8.0 pen Text Content World, Orlando, Fla. – 2009-10-28 –Open Text Corporation (NASDAQ: OTEX, TSX: OTC), a global leader in Enterprise Content Management (ECM), today announced a new release of its leading enterprise portal solution, […]
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Study finds many retail execs say their company lacks multichannel focus
Study finds many retail execs say their company lacks multichannel focus | InternetRetailer.com – Daily News. Roughly 32% of business executives responsible for e-commerce and/or channel strategy say their company lacks a vision for providing consumers a consistent multichannel experience, according to a Forrester study released today at the Forrester Research Consumer Forum in Chicago. […]
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W3C Standard Facilitates Data Management and Integration
W3C Standard Facilitates Data Management and Integration. http://www.w3.org/ — 27 October 2009 — Today W3C announces a new version of a standard for representing knowledge on the Web.OWL 2, part of W3C’sSemantic Web toolkit, allows people to capture their knowledge about a particular domain (say, energy or medicine) and then use tools to manage information, […]
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Let It Snow
We had our first good snow in the mountains today. At one point when the flakes got particularly large, my wife Trish asked if I could get a photo that showed off the individual flakes, as her PowerShot SD870 IS was insisting on too long of a shutter time. So I picked up the Canon […]
Creator of World Wide Web Holds Court
Creator of World Wide Web Holds Court – InternetNews.com. Tim Berners-Lee explains what he thinks are the biggest threats to keeping the Web open and why he’s still a bit leery of cloud computing. SAN FRANCISCO — For Sir Tim Berners-Lee, the decision to keep the Web open had a simple explanation: “Otherwise, it would […]
Beware the attack of the anachronisms!
Hospital central is an acclaimed Spanish series that is kind of like ER on steroids. Later in this article, you’ll see what Hospital central has to do with anachronisms. During a recent translation/localization project for a major NLE manufacturer, my friend Rub©n Abruña and I ran into a conundrum when debating with our client about […]
