THE CHIEF MARKETING TECHNOLOGISTThis is a continuation of my last article about Marrying IT and Marketing. In the previous article, I recommended the creation of an Office of Marketing Technology, led by a Chief Marketing Technologist—which can be a tech-savvy marketer or a marketing-savvy technologist. This may be an organization with a staff, or it […]
Read More… from Plight of the Martech … the IT department killed it.