Interesting document produced by Dubiot on why the return on investment is not realised in some organisations Snip: ROI’s were not realized or could not be sustained for the following reasons: Management of marketing assets is difficult (time consuming, labour intensive and chaotic). Users rename files logically and create folder structures for mnemonic data storage […]
Month: December 2007
Oracle UCM
Oracle UCM: Digital Asset Management Oracle provides industry-leading digital asset management to store, find, and access your brand assets. Based on Oracle Universal Content Management (UCM), Oracle’s digital asset management functionality allows users to automate the creation of thumbnails and renditions, convert high-resolution assets into Web-friendly formats, and storyboard video to help you select key […]
Henry Stewart DAM events 2008
Henry Stewart Events cover Digital Asset Management, Marketing Resource Management, and Best Practices in Marketing Operations. These strategies & technologies include Marketing Automation & Software, Digital Archives, Video & Publishing Workflows, and DAM integration with other software packages, such as Adobe Creative Suite. Our events combine case studies, expert roundtables, small group tutorials and facilitated […]
