Expanding a Digital Content Management System

Expanding a Digital Content Management System for the Growing Digital Media Enterprise   Features & Benefits | Description | Contents Magan ArthurPrinciple Consultant, ACG of Fairfax, CA. Features & Benefits Published in association with the National Association of Broadcasters.Practical tools and tips for planning and implementing large scale digital content management systems.A complete roadmap: This […]

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This time, it’s personal

This time, it’s personal   By Carol Krol   Personalization is the common thread in several announcements being made Monday by direct marketers attending the annual DMA07 industry bash hosted by the Direct Marketing Association in Chicago this week.Alterian Inc., an enterprise marketing platform provider, announced it has officially launched Contact Optimizer, an application the […]

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