Over on Artbeats.com, they just published the second of a trio of articles we’re writing on the use of color. In this one, we give several ideas for how to develop an appropriate color palette for a specific job, including tips on using a client’s print colors, applying effects to key shots to create sample color swatches, and using Adobe’s Kuler utility to browse for or create your own color palettes.
Click here to download the PDF of “Choosing a Color Palette” from Artbeats.com.
(Click here to download the PDF of the previous article in the series, “Color Theory”)
In the next installment, we’ll suggest a few ideas that make it easier for you to re-use a color palette throughout a job, including using expressions in After Effects to link colors to a master swatch that you can then change to your client’s content.
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