A decade ago, broadcast engineers at NAB would eye networking vendors like NETGEAR on the show floor, wondering why we were there. Today, those same engineers are asking the company a very different question: “How do you do this?” The IP transition in broadcast is in full force. SMPTE ST 2110 has moved from experimental to expected, and broadcasters of every size are racing to build reliable, scalable IP networks.
The note above, from NETGEAR’s broadcast blog, reveals how the industry has changed in recent years. At NAB 2026, NETGEAR will once again prove that the network has an essential role. At Booth C7307, visitors will find two new M4350 switches, a major update to the Engage Controller software, on-demand sessions on IP broadcast network design, and a team of network design specialists available for project consultations. More than 110 partner manufacturers will also be on the floor showcasing broadcast solutions built on NETGEAR infrastructure.
The new M4350-16C model addresses the throughput challenges in large AV-over-IP deployments, providing 16 ports of 100G connectivity. Designed for aggregation and core layers where multiple high-resolution video streams converge, the M4350-16C gives integrators the bandwidth they need.
The M4350 series offers enterprise-grade managed switching from 1G to 100G, built for AV and IT networks. With high-power PoE++, redundant modular power, and hitless failover, it ensures mission-critical reliability for broadcast and AV-over-IP. The new models support SMPTE ST 2110 timing with grandmaster and boundary clock functionality, and TAA-compliant SKUs are available for government use.
Multiple virtual sites can be saved as reusable templates and easily converted to physical deployments via manual setup or Auto-Onboarding. Engage also features the NETGEAR AV OS with certified profiles for major audio, video, and lighting protocols to simplify and accelerate deployment.
“All of these evolutions are a result of a clear need from the market. Broadcast professionals must be able to work quickly and efficiently and avoid downtime. These new features and additions to our portfolio demonstrate our ongoing commitment to making the work of broadcast and AV professionals so much easier.” said Laurent Masia, Senior Director of Product Line Management for Managed Switches at NETGEAR.
During NAB Show 2026 the company is also offering on-demand sessions at the booth covering the design of IP-based broadcast networks for live production and facility environments. During show hours, NETGEAR will host informal booth discussions highlighting real-world broadcast deployments and customer use cases. These conversations will focus on how broadcasters and systems integrators are working together to build reliable, scalable IP infrastructures for live production and facility operations.