Presented in the Sports Theater on the West Hall show floor the Summit, open to all attendees for the first time, will spotlight the technologies, business models, and industry shifts redefining how sports are produced, distributed, and monetized — including the rise of athlete-led media ventures. Sessions will examine production, rights, distribution, investment, and policy, with insight from teams, broadcasters, and technology partners driving the evolution of live sports.
Headlining the Sports Summit is Jon Miller, president of Acquisitions and Partnerships at NBC Sports, who will have a fireside conversation on the Main Stage with John Ourand from Puck’s “The Varsity” in a session titled “NBC Sports Playbook: Rights, Partnerships and What’s Next.” It will examine the strategy behind NBC’s major rights acquisitions and distribution partnerships at a pivotal moment for the industry. The session comes on the heels of NBC Sports’s “Legendary February,” which packed the 2026 Milan Cortina Winter Olympics, Super Bowl LX and the NBA All-Star Game into the shortest month of the year.
“The media world continues to evolve, but broadcast television remains stronger and more important than ever before,” Miller said. “Our long-term sports deals always have broadcast as a key component for our partners.”
The Summit will also include a curated selection of must-attend conversations featuring league executives, team leaders and technology innovators. These spotlight sessions deliver insight into the future of sports media, production and fan engagement.
Sports-focused exhibitors present at NAB Show’s Sports Summit include Canon, DJI, Dolby, EVS, Google, Imagine Communications, Insta360, Microsoft, NVIDIA, Ross, Shure, Sony and Verizon.
“The economics of sports media are being rewritten in real time,” said Karen Chupka, executive vice president, NAB Global Connections and Events. “With Jon Miller and leaders from across leagues, teams, venues and investment groups, we’re bringing together the executives who are actively shaping the future of rights, partnerships and fan engagement.”
Produced by the National Association of Broadcasters, the NAB Show 2026, the premier global event powering the future of broadcast, media and entertainment, starts April 18 and ends on April 22 (exhibits April 19–22), in Las Vegas. The Sports Summit is held April 19-22, 2026, at West Hall, Las Vegas Convention Center. Follow the link to find out more about the event.