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Daily Inspiration – Coldplay’s Strawberry Swing

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Strawberry Swing is a visually stunning stop-motion video starring Coldplay’s Chris Martin in the lead role as a flying superhero fighting giant squirrels, sea monsters, and ultimately, getting the girl. It was created in collaboration with the group Shynola, and utilizes an overhead stop-motion animation style that has come into vogue in recent years. But this video takes it to a whole new level, using perspective and live elements in a way that hasn’t been done before. You’ll no doubt watch this video a few times over, trying to solve the inevitable “how did they do that?!?” questions. Enough talk, watch below.

Coldplay “Strawberry Swing”

This video is incredibly inspiring to me, and I hope you agree. There’s also a fantastic Motionographer interview with Shynola, the creative group behind the concept, on the creative and technical challenges of this video.

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