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Canon CPS takes 1600 lenses to Brazil

Canon CPS takes 1600 lenses to Brazil

Associated Press, Reuters, Getty Images and European Pressphoto Agency photographers will use Canon DSLR cameras to cover the games in Brazil. Almost 1600 lenses will be available for professionals to use. If stacked end-to-end they would go almost as high as Sugar Loaf Mountain, in Brazil.

The new EOS-1D X Mark II  will be one of the stars of the show. According to photographer Simon Bruty, award-winning sports photographer and Canon Explorer of Light, with the EOS-1D X Mark II  he can “shoot an entire 100 meter dash without taking my finger off of the shutter release”. The 14 frames per second that the EOS-1D X Mark II camera can capture, which enables over 12 seconds of continuous RAW shooting without buffering, allows professionals as Simon Bruty to get the speed needed while working. In fact, as the photographer says, “if I shot in JPEG mode and have a large enough memory card, I could do it for the entire 2+ hours of a marathon race!” A bit like creating a video!

Canon U.S.A., Inc.,  will be bringing their service and support expertise to Brazil to help maximize the uptime and performance of its users’ professional imaging equipment. From pro DSLR cameras and EF lenses to broadcast television lenses, Canon’s award-winning service and support staff will be providing preventative maintenance and repairs to help professionals who have put their trust in Canon imaging equipment. From pro DSLR cameras and EF lenses to broadcast television lenses, Canon’s service and support staff will be providing preventative maintenance and repairs to help professionals who have put their trust in Canon imaging equipment.

“Canon is proud to offer professional photographers and broadcasters high quality image-making solutions that are thoughtfully designed and versatile so that they can capture sharp, clear, detailed images and video,” said Elizabeth Pratt, director, Professional Client Development and Support, Canon U.S.A. “Knowing that iconic images will be captured, seen and shared by people around the world really drives Canon to provide professionals with not only high quality equipment but the customer support they need to help ensure they never miss a beat if anything happens to their equipment.”

The Associated Press will be using Canon cameras and lenses exclusively, including cameras which are integrated with advanced robotics systems. The robotic camera systems can be mounted both in the rafters high above a field of play and underwater in pools, all fully controlled remotely over a network. “High-speed and high-performing digital imaging solutions like the EOS-1D X Mark II camera and L-series EF lenses are key to our team’s success,” said Santiago Lyon, vice president and director of photography, Associated Press. “Canon provides innovative technology and world-class optics that give us the solutions we need to create compelling images.”

A majority of Reuters photographers from around the world will be using Canon DSLR cameras and lenses and trust Canon products and award-winning support team to keep them up and running. “Photographing large sporting events for thousands of news outlets and an audience of billions requires meticulous planning and technical resilience. The staff and engineers from CPS help ensure that the Canon cameras used by the world’s top sports photographers receive precision treatment that allows them to take pictures that capture key moments and illustrate the spirit of competition,” said Kevin Coombs, editor-in-chief for Thomson Reuters.

The Canon EOS-1D X Mark II DSLR camera and ultra-wide zoom EF 11-24mm f/4L USM lens were selected to be used for Getty Images’ new high-tech, remote-controlled underwater robotic system. The camera provides Getty Images with a fully networkable solution that features precise white balance, a blazing fast frame rate and impressive low-light capabilities, which make the camera ideal for capturing fast action.

When combined with the durable and rugged EF 11-24mm f/4L USM lens, the system will allow Getty Images to capture images at extremely wide perspectives with incredible sharpness and minimal distortion from the center of the image to the periphery, all across the entire zoom range. “As the world’s leading visual communications company, we believe that our world class sports photographers must have the most up-to-date photographic technology that empowers them to do their job, and to do it exceptionally well.

Getty Images is using Canon’s EOS-1D X Mark II cameras and EF 11-24mm f/4L USM lenses in a unique, remotely-controlled underwater camera system that gives us the flexibility to follow and capture action from beneath,” said Ken Mainardis, vice president of Sport at Getty Images. “We recently used the new underwater system and the images were remarkable. We’re looking forward to using our Canon gear to capture more fantastic underwater imagery.”

“The European Pressphoto Agency (EPA) will have a photographic team of 40 capturing incredible moments. Months ago, EPA’s entire U.S. contingent switched over to the Canon EOS System,” explained Gernot Hensel, EPA’s long-standing head of sports and deputy editor-in-chief. “The EPA team is comprised of colleagues from all over the world, and the majority of them will be using Canon equipment, including robotic systems, to capture the action.”

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