by:Joseph Mann
Is the soft global economy eroding brand value? A new study by theCMO Councilseems to say so. Their global audit of 306 marketers titled “Protection From Brand Infection” reports that trademark infringement and brand knockoff artists are moving increasingly online.
According to Frederick Felman, chief marketing officer ofMarkMonitor, a brand reputation protection solutions company, “The immediate impact of a brand attack through online scams, phishing or cyber squatting is on the integrity and reputation because such activities are customer-facing and go right to the heart of what contributes to underlying brand value, customer attitudes and interpretations.”
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