Adorama’s official sponsorship of CBS RADIO New York’s new live performance space is an exciting development for audio professionals at every level. It gives CBS and Adorama the opportunity to connect with users and manufactures and facilitate conversations that will be beneficial to them and the entire community.
Adorama’s official sponsorship of CBS RADIO New York’s new live performance space is an exciting development for audio professionals at every level. It gives CBS and Adorama the opportunity to connect with users and manufactures and facilitate conversations that will be beneficial to them and the entire community.
Our own Jose Antunes talks through some of those details in his post, but you can also read through all of the info via the press release below. We wanted to know more, so we grabbed Ahron Schachter, Director of Product Placement/ Vendor Ambassador at Adorama, to ask him a few quick questions around this big announcement.
Ahron Schachter: Very important. The same reputation that Adorama is known for as the photography and video experts it was essential for us to make the right fit with our partners and customers bringing in the correct pro audio and video equipment to get the same professional Adorama experience.
The release mentions the equipment in this space has been hand-selected by audio experts at Adorama, but will that equipment ever be swapped out? If a company rolls out a really amazing audio product, can we expect to see it being utilized in this environment?
Yes. The equipment is the state of the art equipment selected by the CBS engineers and Adorama partners based on new product rollouts, and compatibility of the integration.
Are you going to be looking for feedback around experiences users have had with particular audio products, or to try and gauge how they are and want to be using certain types of equipment?
Yes, we will be allowing amateurs and professionals to voice and to experience for us to know how the workflow best suits our customers.
Being able to take part in the live demos of end-to-end audio workflows is obviously an incredible opportunity. Is the goal here to give audiences a better idea of how certain audio tools can be utilized?
Yes most retail establishments only have the standalone product and not setup in a real workflow environment. Partnering with CBS in a live theatre gives us the ability to show a true a live setup which allows end users the best opportunity to test out equipment.
How can listeners who aren’t able to make it into the studio take advantage of the opportunities that Adorama has created in this environment?
We will be streaming our events live on Adorama TV which will give customers the ability to remotely partake in workshops and seminars, where professional engineers will be available to answer their questions and respond to feedback.
Adorama and CBS RADIO New York Team Up to Present the “Adorama Live Theatre”; Grand Opening Event to Feature Grammy Award-Winning Band Train on November 24
New York City-based broadcast studio and event space from Adorama and CBS RADIO showcases the latest professional audio gear in action through live events and performances
New York, NY – November 19, 2015 – Adorama, one of the world’s largest photography, video, audio, imaging and electronics retailers, announced today it is the official sponsor of CBS RADIO New York’s new live performance space, aptly named the Adorama Live Theatre. Grammy Award-winning band Train will officially open the Adorama Live Theatre on Tuesday, November 24th with a live performance for a studio audience of local radio listeners along with audio and broadcast professionals.
“CBS RADIO New York’s Adorama Live Theatre provides our stations a unique destination where we can interact with listeners in an intimate environment at exclusive one-of-a-kind events,” said Marc Rayfield, Senior Vice President and Market Manager, CBS RADIO New York. “We are delighted to partner with a quintessential New York retailer like Adorama whose customer base is the same as ours, New Yorkers.”
About the Adorama Live Theatre
Based at CBS RADIO’s broadcast facility in Hudson Square, Manhattan, where some of the company’s most popular stations are broadcast, including 92.3 AMP RADIO, WCBS-FM, Fresh 102.7, WCBS NEWSRADIO 880, 1010WINS and WFAN Sports Radio 66 AND 101.9FM, the Adorama Live Theatre is a creative studio and event space unlike any other that will allow the stations to present intimate live events for their audience, and enable pro audio manufacturers and end users to connect and come together in a real world scenario. The Adorama Live Theatre will give professionals a chance to see the best professional audio gear in action at live events and performances.
“The Adorama Live Theatre is an incredible opportunity for us to connect with both pro audio manufacturers and end users,” says Barry Litwin, CEO, Adorama. “It also enables us to provide an outstanding service to our partner vendors, connecting them directly to their customers by showcasing top-of-the-line gear in real world workflows. We’re committed to offering not only the best equipment the pro audio market has to offer, but also to providing professionals with the expertise they need to make smart purchasing decisions, and we’re confident that the Adorama Live Theatre will be the perfect platform to execute, achieve and exceed those goals.”
“CBS RADIO is known for its superior broadcast quality, with diverse station offerings and engaging content, be it music, sports, breaking news or commentary on current events,” states Ahron Schachter, director of strategic planning at Adorama. “Partnering with CBS RADIO New York on their new live performance center means providing the very best the audio gear industry has to offer. Working with the audio experts at Adorama, equipment featured in the Adorama Live Theatre has been hand-selected by the CBS RADIO New York engineering staff. We’re looking forward to working with the industry’s top vendors and providing a truly unique experience for professionals in this market.”
Audio manufacturers and professionals who visit the Adorama Live Theatre can see live demonstrations of end-to-end audio workflows. Inside the studio, professionals can see the tools at work during exclusive events featuring celebrities, political figures, musicians, DJs and more to discover the newest equipment on the market and the best solutions for their own audio needs.
Additionally, Adorama will be partnering with audio vendors to bring the very latest gear directly to the professionals, hosting events in line with exciting new product announcements and workshops with Adorama and CBS RADIO audio professionals, as well as providing a platform for vendors to showcase groundbreaking new products.
Modeled after CBS RADIO’s successful sound stages based in L.A., Chicago and Washington D.C., among others, the Adorama Live Theatre brings a brand new element to the event space, spotlighting the industry’s best in one location, for professionals to come and see. All professional gear featured on the Adorama Live Theatre is available for purchase at Adorama.com or at Adorama’s superstore, located at 42 West 18th Street in New York City.
Adorama Rental Co.: The Official Rental House for the Adorama Live Theatre
Adorama Rental Co. (ARC)) is the exclusive rental house for all studio events for Adorama and CBS RADIO New York. For more information on ARC’s audio equipment, please click here.
About CBS RADIO New York
CBS RADIO is one of the largest major-market operators in the United States. A division of CBS Corporation, CBS RADIO operates WBMP-FM, WCBS-FM, WCBS-AM, WFAN-AM/FM, WINS-AM and WWFS-FM in New York. For more information on CBS RADIO, please visit www.cbsradio.com.
ADORAMA: More Than a Camera Store
Adorama is more than a camera store – it’s one of the world’s largest photography, video, audio and computer retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for imaging and consumer electronics. Adorama’s vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix; resources and gear for photographers, filmmakers, production studios, broadcasting and post houses, and recording artists through Adorama Pro; pro equipment rental at Adorama Rental Company; and the award-winning Adorama Learning Center, which offers free creative education in online channels such as the popular Adorama TV.
Adorama is listed as one of the top five electronics retailers by Consumer Reports, “Best of the Web” by Forbes.com, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.
Visit ADORAMA at www.adorama.com.