All marketing material, also known as brand assets (from logos to pictures, advertisements and videos), has to first pass through a digital hub, where it is converted to digital format, before it can be published in magazines, newspapers, TV or web media. There is a great proliferation of file formats that you have to differentiate, and there is much confusion about what is appropriate for each intended use.
Your Pictures Are Your Lifeblood. Getting your marketing material digitized and working for you.
Over the last 10 years, the shift in technology has left many marketers in disarray.
All marketing material, also known as brand assets (from logos to pictures, advertisements and videos), has to first pass through a digital hub, where it is converted to digital format, before it can be published in magazines, newspapers, TV or web media. There is a great proliferation of file formats that you have to differentiate, and there is much confusion about what is appropriate for each intended use.
It is interesting to note that, as of 2004, digital cameras outsold conventional film cameras. Which raises the question: Are digital cameras good enough to secure the digital sampling required by offset printing for full-page magazine publication? The answer is:Probably not yet. Certainly not for lower-cost equipment.
It would not be rocket science to predict that, within the next three years, most professional photographs will be taken with digital cameras. However, for now, you have to pay careful attention to the true digital sampling capability of the cameras, not to be confused with the too often fanciful claims of the manufacturers. It would take a 14 mega pixel digital photo chip to replace the average 35 mm original slide.
Continues @http://www.digital-brand-asset-management.com/pictures_lifeblood.html