Would the Real Social Network Please Stand up?

This ideas in this post are based on conversations with Bernie Hogan and should be interpreted as the production of our co-thinking.

All too frequently, someone makes a comment about how a large number of Facebook Friends must mean a high degree of social capital. Or how we can determine who is closest to who by measuring their email messages. Or that the Dunbar number can explain the average number of Facebook friends.

This ideas in this post are based on conversations withBernie Hogan and should be interpreted as the production of our co-thinking.

All too frequently, someone makes a comment about how a large number of Facebook Friends must mean a high degree of social capital. Or how we can determine who is closest to who by measuring their email messages. Or that the Dunbar number can explain the average number of Facebook friends.

These are just three examples of how people mistakenly assume that 1) any social network that can be boiled down to a graph can be compared and 2) any theory of social networks is transitive to any graph representing connections between people. Such mistaken views result in broad misinterpretations of social networks and social network sites. Yet, time and time again, I hear problematic assumptions so let me start with some claims:

1. Not all social networks are the same.
2. You cannot assume network transitivity.
3. You cannot assume that properties that hold for one network apply to other networks.

To address this, I want to begin by mapping out three distinct ways of modeling a social network. These are not the only ways of modeling a social network, but they are three common ways that are often collapsed in public discourse.

Sociological “personal” networks. Sociologists have been working hard to measure people’s personal networks and much of the theory of social networks stems from analysis done on these networks. Different scholars have taken different approaches to measuring personal networks, but, most stereotypically, this takes the form of a clipboard and pencil as a young grad student queries an individual to recall who they talked to yesterday and indicate who they would lend money to or call when they are having an emotional breakdown. On classic measurement survey is an appendix in the back of Claude Fischer’s “To Dwell Among Friends.”

Continues @ http://blog.futurelab.net