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Why Social Sharing Is Bigger than Facebook and Twitter

Why Social Sharing Is Bigger than Facebook & Twitter | Futurelab – An international marketing strategy consultancy.

The digital landscape is being reshaped by the news that Facebookis opening up its social graph. Twitter, too, has made waves by acquiring companies that made third-party services for Twitter.

But if you take a closer look, this is part of a more macro trend that transcends two social platforms–despite their emerging dominance. That macro trend is ubiquitous sharing: What are you doing? Where are you doing it? Who are you doing it with? What do you like? These used to be things we kept to ourselves or shared with our friends and family. Now we’re willing to broadcast them to whomever is willing to listen.

Continues @http://www.futurelab.net

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