Why apps play in favor of Enterprise 2.0

There are several IT trends which I believe play in favor of Enterprise 2.0 adoption. One of these trends, cloud computing, makes it easier for businesses to implement social software in times when the IT department doesn’t have time or resources to do much more than develop and maintain core enterprise IT such as ERP systems. Thanks to cloud computing, key Enterprise 2.0 capabilities such as micro-blogging are only a few clicks away from the business user. In addition, as organizations and CIO’s try to cut costs with outsourcing, cloud computing becomes a viable component in such a strategy, which in turn makes collaborating in the cloud more legitimate.

Another and maybe even more important trend is mobility. We’ve been talking about the mobile Internet for years and years since the mobile phone and Internet reached mass-adoption during the late 90s. However, until quite recently it seemed to remain not much more than talk. The introduction of iPhone January 2007 changed things in a disruptive way. The mobile Internet is now a reality, and the game changer was the mobile app.

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