What’s our Social Media Strategy?”
Has anyone in your company asked you this lately, or at all? Chances are if you haven’t heard this question from a VP yet, you will soon. It’s what everyone is trying to figure out – not if we should be using social media, but how we should be using it. In this column, I’m going to look at a few ways that Yahoo!, and others, are using social media and how it’s evolving from a big-brand perspective.
“What’s our Social Media Strategy?”
Has anyone in your company asked you this lately, or at all? Chances are if you haven’t heard this question from a VP yet, you will soon. It’s what everyone is trying to figure out – notif we should be using social media, buthow we should be using it. In this column, I’m going to look at a few ways that Yahoo!, and others, are using social media and how it’s evolving from a big-brand perspective.
But first, a bit of perspective
Why is it that SEOs typically end up being the ones in their respective companies who are responsible for social media? On the surface, the two activities have little in common. SEO can be very technical in nature, both in strategy and in practice, while social media looks a lot more a like a public relations campaign.
But just to reset, when sites like MySpace, Facebook, Twitter, even Digg started to become popular, SEOs could readily see the potential for promoting their own sites. Social media in the beginning was a double-whammy: not only could SEOs get bloggers and other authorities to link to their sites, providing link relevance, but they also got the incremental traffic coming from users following those links. The link-building aspect has since been downplayed with the advent of nofollow tags, but the traffic source is very real and very powerful if you can get links put in the right places.
Continues @ http://searchengineland.com
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