What is necessary for successful transmedia strategy planning? This seminar offers a fundamental overview of the key components of transmedia strategy and what you need to know to launch a storyworld or brand across multiple platforms. Participants will learn:
- Transmedia methodology
- How to evalute and apply a transmedia strategy to their company’s existing initiatives
- Tips for creating an effective storyworld or brand bible
- Assessing platform options and roll-out strategies
- How to Identify and engage an audience, fans and customers
Presenter: Robert Pratten, Transmedia Storyteller Ltd
TransVergence Summit 2013 – Getting Started with the Active Story System from Createasphere on Vimeo.