This weeks design wonder comes from theUsabilityPost. In the post titled “A guide to Choosing Colors for Your Brand,” the author of the post,Dmitry, shares with us the key aspects when considering and building a brand logo. According to Dmitry,“colors will evoke certain emotions and feelings towards your brand so it is vital to choose a color that will represent your identity effectively.”That got me thinking about how people are affected by brands that engage them (you could literally hear the hamster wheel start moving as I started to think more about this topic.)
In terms ofcustomer engagement, what are brands saying indirectly by the colors they choose for their logos, materials, presentations and more? How is it impacting the overall perceptions of the brand? And more importantly, does this selection in color really engage or deter customers? Knowing how deep this topic could go, I decided to keep it short and simple with the following things to consider.
Continues @ http://engage-this.com