Tirol Werbung selects Marketing Resource Management System BrandMaker

(openPR) – Karlsruhe, July 7, 2009 +++ BrandMaker GmbH, Europe’s largest provider of Marketing Resource Management (MRM)-Systems, has acquired Tirol Werbung as a new client. Currently, the Marketing Planner module of the MRM solution suite is being implemented at Tirol Werbung and customized to the specific requirements of the state’s tourism advertising organization. From August 2009, Tirol Werbung will use the software to optimize the planning, budgeting, coordination, execution and controlling of its advertising campaigns. Being the organization’s central marketing platform, BrandMaker will in the future provide an up-to-date overview of all advertising activities in Tirol’s tourism at any time and is intended to improve the cross-regional chronological and local coordination of advertising campaigns. On the one hand, the Marketing Planner will be used by the members of the central marketing organization of Tirol Werbung and on the other hand, about 20 of its 36 regions will eventually work with the web-based tool.

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