The Rising Stakes of Corporate Websites

The rise of Web 2.0 and social media has upped the stakes for business websites. Your customers and partners are surfing across sites like Facebook, Twitter and iGoogle in unprecedented numbers. What they are finding is a highly personalized, intuitive and vibrant environment, complete with all types of rich media and interactivity.
If what those customers find when they visit your organization’s website is a decidedly Web 1.0 experience, chances are good they won’t be staying for long. In the Web development world, if you aren’t moving forward, you are falling behind.

The rise of Web 2.0 and social media has upped the stakes for business websites. Your customers and partners are surfing across sites like Facebook, Twitter and iGoogle in unprecedented numbers. What they are finding is a highly personalized, intuitive and vibrant environment, complete with all types of rich media and interactivity.

If what those customers find when they visit your organization’s website is a decidedly Web 1.0 experience, chances are good they won’t be staying for long. In the Web development world, if you aren’t moving forward, you are falling behind.

And it’s not just the user experience. Business managers want to use the Web to help support organizational goals such as closing sales more cost effectively, or providing more responsive customer support. This means that the external website needs to integrate with corporate databases and systems in a way that is completely seamless to the end consumer. What’s more, with the cost of creating video dropping dramatically, companies need a way of managing, storing and retrieving all that content.

These are some of the factors driving the development effort behind Open Text Web Solutions Version 10, the 2009 major release of Open Text Web Solutionsannounced today.

Jens Rabe, Vice President of Web Solutions at Open Text, sums up the capabilities of the latest release: “With Web Solutions 10, we are bringing the full Web 2.0 user interface to both the people editing content within the company and to the consumers of this content. The many enhancements and deep ECM and digital asset management integrations in this release will help customers save costs and produce more compelling and effective websites.”

If you are involved with building your company’s website, take a few minutes to learn about all thenew features in Web Solutions 10. In this space, if you fall behind, no one will be waiting for you.for you.

http://www.opentext.com/blogs/ecm_briefs/2009/07/the_rising_stakes_of_corporate.html