Web 2.0,Facebook,LinkedIn, Mobile Marketing andYouTube are relatively new terms and yet, they have made a huge impact on our society and the way we live and do business.
If we are so engrossed in the current state of the Internet, then what is next?
According toMarketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First by Michael Tasner, it’s important for those who are marketers to engage in web 3.0 in order to be ahead of the competition.
Mr. Tasner claims that Web 2.0, which includes Facebook, LinkedIn, YouTube, blogging and other sites, have become “oversaturated.” He also states that there are many misconceptions, like for example, many people think that MySpace or Facebook is just for kids. He claims that web 2.0 has a lot of noise and is distracting and that the modes of interaction limit “human touch.” Lastly, he talks about how there is little or no privacy in these social networking sites.
