Marketing, media and images are everywhere. Inside and outside the enterprise. Everyone is a creator, a producer a consumer and a target. In this keynote session you’ll hear from the next generation of experts strategically redefining the marketing ecosystem, and how that impacts the people, processes and technology in every enterprise. In this new ecosystem, content may still be king, but metadata rules. And integration rocks. Digital Asset Management is the core infrastructure and glue for digital marketing, bridging creative efforts, collaboration, operations, workflow, delivery and publishing. The sum of the parts is much more, measured in the ability to tell a story and make experiences resonate, influence and delight. Find out how this ecosystem is being created today and the transformational power of the next generation of DAM.
Panelists:
- Andy Jacobs, MRM
- Kevin Cochrane, Open Text
Moderator:
- Dan McGraw, Seven Dials Media
The Next Generation DAM – Digital Agile Marketing – Part 1 on Vimeo.
The Next Generation DAM – Digital Agile Marketing – Part 2 on Vimeo.
The Next Generation DAM – Digital Agile Marketing – Part 3 on Vimeo.