The Coming Transformation of Broadcast Media

Here’s an interesting question: Is traditional media on a permanent decline? Will they ever recover in full when this downturn is finally over? The media companies are watching their life blood — advertising — erode at a rate not seen in a generation. No one knows how this will turn out as evidence of audiences increasingly get more and more fragmented and less accessible to mass marketing is becoming clear.

Disney’s CEO Robert Iger told analysts last week that some of the entertainment empire’s businesses, like its broadcast television network, are feeling “signs of secular change as competition for people’s time is increasing and the abundance of choice is allowing consumers to be more selective. He was suggesting that something more than just the economic downturn was behind Disney’s 32% drop in fiscal first-quarter earnings and 8.2% revenue slide.

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