As companies become more reliant on the variety of digital assets they develop to market their products, services and brand, the management of those very same assets is placing some companies at a competitive disadvantage. Whether an employee is frustrated because he has to spend too much time trying to find a particular piece of artwork, or decides to use some out of date content because at least he knows where it is, the lack of a strong Digital Asset Management (DAM) solution is a problem.
To discuss what DAM is all about, this episode of Intersections features our talk with Interwoven senior product marketing manager Michael Snow.
Links related to today’s show:
Interwoven Digital Asset Management Solution
Interwoven MediaBin
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