Tell the Story, Not Your Story

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The article below was featured in the latest issue of ContentWise. ContentWise is a monthly eZine that I would recommend for anyone interested in content marketing. Standard subscription is free.

More and more corporations are using video as part of their overall marketing strategies. Once a high barrier to entry due to the sheer expense of video creation, production and marketing, businesses can now launch effective video tactics with just a few thousand dollars.

This also creates a problem. Because it is now so easy to create a video, and the proliferation of video sharing sites such as YouTube (among others) is ever increasing, there are more bad videos available than ever before.

What’s happened is that businesses are continuing to focus on the “technology” and not the core reason why videos are successful – great content and storytelling targeted to a specific customer segment.

If you are considering video as part of your integrated marketing strategy, here are the success factors.

Continues @ Junta42