Structured data and metadata around content are becoming increasingly important

3 nimble trends changing content and marketing – Chief Marketing Technologist.

2. Structured data and metadata around content are becoming increasingly important.

AsFacebook’s Open Graph protocol is demonstrating, even just a little bit of semantic markup associated with your content can go a long way in making — your content more friendly to find, share, andcurate. This makes it much easier for you — and others — to adapt your content in a variety of containers, beyond the static information architecture of your web site.

Forget the fancy names of “semantic web” or “linked data.” Associating structured data with your content assets lets you take advantage of Open Graph, Google RichSnippets, Yahoo Search Monkey, and a new generation of agents such as Siri. Disseminating your content with metadata through APIs enables developers to spread the seeds of your brand in a variety of mash-ups and apps. Sharing your data sets in collaborative venues such asFactual andInfochimps helps build relationships with the world of analytic power users, improve your data quality, and turn those dusty data silos into tools for advocating ideas and brands.

And withthe coming data explosion (already 281 exabytes of online data in 2009!), this type of self-guiding roadmap within and around your assets will soon be essential for even you to find and use the right content in the right place.

Continues @http://www.chiefmartec.com/2010/06/3-nimble-trends-changing-content-and-marketing.html

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