Over the last few months we’ve been conducting an in-depth review of the leadingsocial media monitoring tools in conjunction with our sister company,FreshMinds Research.
- The basics of social media monitoring
- How to set up the tools (search strings, comparison challenges and coverage)
- The location of social media conversations
- Social media monitoring and duplication
- Data latency and the tool with the most up-to-date results
- The problem with automated sentiment
If you’ve enjoyed our posts so far you can find a more detailed analysis of all these topics and more in our final report – “Turning Conversations into Insights: a Comparison of Social Media Monitoring Tools”.