SDL Tridion aligns business with global content .
SDL Tridion, leader in Web Content Management (WCM) and part of SDL, leader in Global Information Management (GIM), today announces that they have strengthened their leading CMS platform with the introduction of SiteEdit 2009. Supporting organisations to make the transition from centralised web publishing models to empowering business owners, SiteEdit 2009 is a next generation in-context web site editor.
Editing of complex web estates that encompass multi-brand, multi-channel and multilingual web sites poses big challenges for organisations. Marketing teams can quickly become overwhelmed with requests for updates and new content.
“SiteEdit 2009 aligns content lifecycle to business objectives – ownership of parts of the web site can be distributed to content owners across departments, divisions or around the world. This increases organisational agility – changes can be made quickly to react to general business and local market conditions and puts less burden on marketing teams, so that they can concentrate on changes that add value to the organisation’s online presence.” Explains Jan Jaap Kolleman, CEO of SDL Tridion. Corporate standards are enforced and authoring is secured – editors can only edit content elements on web pages that they are authorised to change. Comprehensive security, versioning, workflow support and audit trails ensure that the publishing process is fully transparent for complete website governance and organisational peace of mind.
Kolleman continues “Editing is done in-context without having to learn any new systems or have any knowledge of HTML or how the websites work. If a user can browse a website and use a word processor, then they can use SiteEdit 2009 to update the website. It is important in large organisations to empower content owners – this makes the whole team more productive and allows for scalability as your online presence grows and website becomes more strategic.”
Advanced editors are also catered for – a single click gives them access to full version information and hidden information such as metadata, SEO and layout templates. Role based customisation also allows for easy maintenance of application elements such as toolbars, menus and IT components – everyone involved with the site is able to concentrate on their own speciality.
For more information aboutEmpowering Marketing Operations join our webinar on 4th November.
http://www.sdltridion.com/news_events/news/2009_news/site_edit.asp