At IO Integration, more and more of our retail clients are doing this by pairing DAM with a content management system (CMS). DAM enables them to communicate to their customers with total control over their brand’s look, feel, voice, and messaging. CMS takes things a step further by allowing them to deliver their brand content and assets in targeted marketing campaigns that reach customers in real time, on any platform or device.
When retailers can do these two things together—streamline production and delivery of marketing content while automatically adhering to brand guidelines and approved creative—they can create a customer experience that is always consistent across every touch-point and always relevant to the customer’s in-the-moment needs. In short, they can win more business by presenting a well-defined and compelling retail brand.
What’s more, they can do it all while saving money, because they’re bringing automation to every step in the marketing content process.
Their DAM eliminates the need for time-intensive, costly file searches and re-creation of missing assets. It also mitigates business risk by protecting their brands from common distribution and publishing errors, such as the publication of outdated, off-brand, or unlicensed content.
Their CMS allows them to create content once and then automatically repurpose it across devices and platforms—so they get more bang for their marketing buck.
And perhaps most importantly, their DAM and CMS together accelerate time-to-market and free marketing staff to focus more of their time on the core creative work that brings in revenue.
To learn more about CMS, download the CMS Whitepaper
Join Dave for a live webinar on June 2nd.
More from Dave Parker:
DAM + CMS = Powerful Content Marketing
5 Reasons to Add CMS to Your Marketing Technology Mix
