Pic-Time launches Album Starter for professional photographers

Album Starter introduces a new capability that automatically creates a complete album draft after a gallery is delivered, making it easier for photographers to expand their product offering. 

Pic-Time, the leading gallery delivery platform for professional photographers, announced this month the launch of Album Starter, the latest addition to its album experience, a new workflow for photographers to offer and promote albums to their clients. This addition follows the release of Pic-Time’s Next Gen Album, introduced earlier this year – a breakthrough AI-powered album creator that uses clients’ preferences to generate polished, personal story-driven albums in seconds. With the development of these tools, Pic-Time is advancing its vision to make albums a natural part of every gallery delivery. 

“Photographers put an incredible amount of work into capturing moments and building a memorable experience for their clients,” said Amir Karby, Co-Founder and CEO of Pic-Time. “We want to give them the tools to keep creating value from the work they’ve already done, while giving their clients something meaningful they can hold onto. By making album creation, presentation and fulfillment part of the gallery experience, we’re making it easier for photographers to expand their product offering and add another revenue stream to their business.” 

The process of delivering an online gallery along with album design has traditionally been a time consuming process. Images need to be selected, layouts created, clients engaged, revisions managed, and the finished product actually sold and delivered. According to Pic-Time, “the new Album Starter and expanded album workflows make it easier for photographers to create, offer and sell personalized albums directly through the client gallery.”

In fact, with this update Pic-Time brings the entire album experience directly into the gallery workflow, giving photographers powerful automation tools that save them time while allowing them to deliver “stunning album design” faster than ever. With new Album Starter, the Next-Gen Album Designer, and global print fulfillment, photographers can move from gallery delivery to a finished physical album, without piecing together separate tools or creating an entirely new sales process. 

At the center of the latest release is Album Starter, a new capability that automatically creates a complete album draft after a gallery is delivered. Rather than starting from a blank page, photographers receive a ready-made photo book draft with images selected and spreads designed around the story of the gallery. 

Each album’s narrative is tailored to the type of photography in the gallery. Wedding and event albums follow the chronology of the day, highlighting key people and moments, while family and portrait albums take a session-based approach to the storytelling. All the while, the photographer remains in control, with the generated album serving as a starting point for further refinements, from swapping images and adjusting spreads to finding specific people or moments that should be more prominently featured. 

Once ready, the album is offered and promoted directly to the client through their Pic-Time gallery. Photographers have full control over how clients are notified – they can personalize the message, determine who sees the offer, and set pricing and shipping options. The album is promoted naturally as the client scrolls the gallery. The client is then able to explore the proposed design, purchase it as offered, or personalize it before ordering. 

Photographers can also offer albums as part of their shop. Pic-Time’s Next-Gen Album Designer lets clients create personalized, story-driven albums through a guided experience. Users can indicate who the album is for, which people and moments matter most, and their design preferences – selections that then determine the resulting album design.

The automated workflow makes it simpler and faster than ever to create multiple custom photo albums based on the preferences specific to whom the album is created for. A finished album for the bride’s parents will look and feel entirely different than one made for the groom’s, featuring different people and moments that are specific to each side of the family – and instantly creating both is as easy as making a few key selections at the start of the process. Photographers can then use Pic-Time’s Album Editor for detailed control over layouts, images, crops and spreads.