OpenAmplify Injects Semantics Into Keyword Targeting Systems

OpenAmplify Injects Semantics Into Keyword Targeting Systems.

OpenAmplify (www.OpenAmplify.com), the Semantic Web platform, today launched PinPoint, a new service that significantly improves the effectiveness of online advertising by delivering semantic data into keyword targeting for the very first time. PinPoint can be implemented by ad networks, ad exchanges and online publishers to intelligently identify the most relevant and appropriate keyword for ad targeting on a Web page, based on sentiments, intentions and advice expressed on that page.

Although widely used throughout the industry, keyword targeting, which uses word frequency as a determinant of topic, is fundamentally unintelligent and often proves inaccurate. PinPoint, seen in action here:http://community.openamplify.com/content/docs.aspx, is advancing the process by using semantic data and meaning that is taken from a Web page to determine more relevant keywords for advertising.

“With PinPoint we are breaking new ground. Many companies now understand the value of semantic data. There is industry-wide interest in harnessing this technology, but few companies are in a position to quickly integrate, apply the data in a meaningful way and manage it at scale. We wanted to make it easy. PinPoint is the game changer that adds the semantic layer to the keyword-oriented advertising world, bringing a new level of intelligence to ad targeting,” said Mark Redgrave, CEO of OpenAmplify.

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