As Web 2.0 turns mainstream, it places rich media on a fast track to become the preferred format for capturing and delivering the brand assets and messages of companies, portfolios, products, and services. In some case, rich mediais the product or service being offered.
To transform your organization into anEnterprise 2.0 organization and to truly gain business benefits from the transformation requires an Enterprise 2.0 strategy that clearly integrates with your business operations.
With Open Text Digital Asset Managementfor SAP Solutions (sold by SAP asSAP Digital Asset Management by Open Text), you will be able to integrate your content supply chain with your business processes. Digital Asset Managementfor SAP Solutions enables you to find, manage, and distribute your digital assets, make your content supply chain transparent, and maintain control of your digital assets—all in context of your business processes.
Digital Asset Management in Marketing
Chief Marketing Officers are challenged with a fundamental change in the environment in which they do business and are facing a new kind of customer: Today’s customers are socially networked, well informed, and empowered by the ability to interact directly with peers not tied to any particular profile, channel, or time zone.
To reach these customers, marketing organizations need to approach customer relationship management (CRM) in a dramatically different way that ensures brand sustainability and growth and drives customer loyalty while maximizing marketing return on investment (MROI).
Digital Asset Managementfor SAP Solutionsenables effective global marketing by allowing the entire organization to share and repurpose assets, while complementing marketing resource management (MRM) systems to streamline overall marketing operations. Together, Digital Asset Management and MRM provide the tools necessary to manage costs and increase the effectiveness and performance of marketing programs.
More @ http://www.opentext.com
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