Nstein sentiment and reputation measurement evolves

Corporate reputation managementservice leverages Nstein to measure perceptions of Fortune 500 brands; connects reputation scores to bottom line.

MONTREAL, November 25, 2009 – Nstein Technologies Inc., www.nstein.com (TSX-V: EIN), a leader in digital content management solutions for information-rich enterprises, announced today that evolve24, a leading business analytics and research firm out of St. Louis, MO, has expanded its relationship with Nstein as it accelerates growth in the reputation risk measurement market.

Evolve24 analyzes traditional and social media to determine businesses’ overall information landscape and provides quantitative metrics around perception, reputation and risk that let clients understand the key areas of impact in their marketing, communications and management efforts.

“Reputations are built over time and are the response to actions taken by a corporation,” explained Scot Wheeler, Vice President of Strategy & Client Services for evolve24. “For example, reputation can be hurt by unaddressed negative responses to products and services, including poor customer support, regulatory or legislative issues, insensitive ad campaigns, or any perceived affront to an audience, while a new product announcement, a viral campaign or launch of user groups may create highly positive coverage in influential publications and blogs which will help build reputation.”

Nstein’s Sentiment Analysis module allows evolve24 to quickly determine the tone of an article, which offers a key insight into the firm’s representation through media. “We have estimated that a person at peak performance can ‘tone’ 200 articles a day – or 25 an hour,” Wheeler said. “With Nstein, we can literally score tens of thousands of pieces of content a day for each of our clients – all of them broken down by brand or topic – using a single person to manually test and verify results.”

“We are thrilled that evolve24 continues to expand its relationship with Nstein”, said Nstein CTO Jean-Michel Texier, “This collaboration allow us to deepen our knowledge of marketing decision support systems and accelerate the reinforcement of our technological offering in opinion mining and automated brand monitoring.”

“All companies invest in marketing,” said Luc Filiatreault, CEO of Nstein Technologies. “Thanks to the combination of our technologies and evolve24’s know-how, management has a unique means of measuring how various marketing activities positively or negatively impact a brand’s reputation

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