New Icon Next to Online Ads Allows You to Opt Out of Tracking

New Icon Next to Online Ads Allows You to Opt Out of Tracking.

A group of the largest media and marketing trade associations announced today the details of a self-regulatory program aimed at giving consumers better control over the collection and use of their Web viewing patterns for online behavioral advertising purposes. The program will feature an “Advertising Option Icon” to notify website visitors about ad tracking and to give them the option to opt out.

The program will implement practices in support of theSelf Regulatory Principles for Online Behavioral Advertising, which the industry released a year ago. These principles address questions of choice, security, and accountability and are meant to address the Federal Trade Commission’s call for more transparent practices around consumers and behavioral advertising

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