Memo to Media Cos.: Disruption? You Ain’t Seen Nothin’ Yet.
The media and entertainment industries have been through an unprecedented amount of upheaval over the past several years, as content has become increasingly digital, consumers have correspondingly moved their attention online and advertisers have begun to follow. The resulting shifts have caused turmoil in everything from the newspaper and TV industries to Hollywood and Madison Avenue, as companies have tried to move their business models in new directions — many have failed, while others are in the process of failing. But a new report from PricewaterhouseCoopers onthe future of the entertainment and media industries forecasts even greater turmoil over the next five years.
Mobile and social:
The driving force behind all this upheaval won’t come as any surprise to GigaOM readers: the continuing growth in mobile communications and entertainment, as well as the explosion of social networking and related services.
Continues @http://gigaom.com
