Lasswellian Definition of Content Management

I agree, we have far too many acronyms in the digital content related spheres, great post from http://www.invisiblefist.com

Content Management is who gets what, when and how in an organization” All content management systems are helping to facilitate the following:

Who Gets The content? (Security)

• Content consumers — students, customers, employees…
• Content contributors — artists, writers…
• Content Approvers—editors, managers

What Content Do They Get? (content creation and repurposing rules)

• Word Documents
• Web Pages
• PDF’s
• MPEG’s
• Braille
• Voice

When Do They Get The Content? (Workflow)

• When they browse (content consumers)
• When they’re working on it (content producers)
• When its ready to be published (content approvers)

How Do They Get The Content? (Fulfillment)

• Download to desktop
• E-mail
• FTP
• iPhone

Get it?

Continues @ http://www.invisiblefist.com

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