It’s not just the logo

One of the most controversial recent brand launches was undoubtedly when the London 2012 brand was introduced to the world. Within a week from its launch the logo sparked a nationwide debate, hostile questions in the house of commons and apparently, an epileptic fit (do I smell urban myth?).

The brand identity was designed by a London consultancy calledWolff Ollins (their site is one of the more original I’ve seen for a while – very nice) and got praisefrom some corners and scornfrom others (viageekfriendly). It even generated parody logos, as seen on the right.

Continues @ http://blog.transmitit.com/

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