1/1: Interview with Mark Rogan Owner/President of Honey Advertising | PrintMediaCentr.com.
Hi Mark! In a galaxy far far away we worked together when you were withStein Rogan + Partners as EVP/ECD, and I was your Traffic/Production Supervisor. Though you andTom Stein had the marketing foresight of the “Internet” long before most, I came aboard at the tail end of the dot com boom, about a year before it all went BOOM! I think it’s a great time to meet up again – at the beginning of the true integration between traditional Advertising and Social Media – and from following you onTwitter, as well as keeping up with your website, I think you can offer somegreatinsight, maybe even a little foresight if I ask the right questions…
So with all that being said…
DC: WHO is Mark Rogan and what does he do?
MR: I’m a lion tamer. Actually I got that from MadMen (big fan). Let’s see…
I’m a 54 year old advertising veteran who started in this business shooting photostats for JWT in the Greybar building. So to say I came up through the ranks and know a lot about every aspect of this really nutty business, would be an understatement. Today I own and manageHoney Advertising. At Honey we’re focused on traditional brand building, but we’ve become experts in overlaying social media and some powerful technology, to take full advantage of what’s going on in marketing today. I’ve been married for 33 years have two great kids, a German Shepherd Dog, 3 cats and play guitar in a band called “My Fellow Prisoners”
DC: Is Print Dead?
MR: No. Not any time soon, either. Traditional publishers will need to evolve to digital, for sure,butbeautiful magazines, books, brochures—the printed word— will be with us for a long, long time. Print is still such a powerful vehicle. And when advertisers add in things like QR Codes, it reallymakes print Step One in the value chain. No, if print were dead, I’d need someone to explain to me why my FedEx Office bills are so big and why print collateral is such a huge part of our business—and profitable to boot!
Continues @http://printmediacentr.com
