How the Widen Digital Production Process Helps Marketers Save Costs, Improve Efficiency and Shorten
DAM News Staff
From capture to distribution, Widen helps marketers save costs, improve efficiency and speed time to market with its array of digital production services.
Photographic Capture
Specializing in tabletop and lifestyle digital photography, particularly for the apparel industry, Widen is able to reduce photography time and costs by capturing only a neutral color garment of a particular style instead of photographing every color swatch needed to bring that product to market. This method dramatically reduces photography costs and model time because it greatly reduces the amount of products to shoot. Products are captured according to the client’s pre-determined product display standards. For example with these apparel garments, Widen photographers shoot three-quarter front and back views of the item on a mannequin. Captures are tagged and instantly delivered to Widen’s digital production team who then create the full line of products.
Digital Production
After the captures are taken, Widen color retouching specialists apply the necessary colors and special markings according to the client’s technical specifications, thus creating all color swatches and product variations. This process is formally referred to as “digital sampling” for the apparel market. This process is manual versus automated for the purpose of producing superior quality hi-resolution images that accurately represent the physical product. Final images are created for both print and web use. Benefits derived from this process include : reducing physical sample cost by marketing digital samples without physically producing all of the products, improving time to market with a process that previously took weeks or days to one that now takes only a couple of days to a couple of hours. Intangible results for the client include improving brand consistency by accurately displaying all products available for sale in addition to improving market penetration by marketing the full line of products.
From capture to distribution, Widen helps marketers save costs, improve efficiency and speed time to market with its array of digital production services.
Photographic Capture
Specializing in tabletop and lifestyle digital photography, particularly for the apparel industry, Widen is able to reduce photography time and costs by capturing only a neutral color garment of a particular style instead of photographing every color swatch needed to bring that product to market. This method dramatically reduces photography costs and model time because it greatly reduces the amount of products to shoot. Products are captured according to the client’s pre-determined product display standards. For example with these apparel garments, Widen photographers shoot three-quarter front and back views of the item on a mannequin. Captures are tagged and instantly delivered to Widen’s digital production team who then create the full line of products.
Digital Production
After the captures are taken, Widen color retouching specialists apply the necessary colors and special markings according to the client’s technical specifications, thus creating all color swatches and product variations. This process is formally referred to as “digital sampling” for the apparel market. This process is manual versus automated for the purpose of producing superior quality hi-resolution images that accurately represent the physical product. Final images are created for both print and web use. Benefits derived from this process include : reducing physical sample cost by marketing digital samples without physically producing all of the products, improving time to market with a process that previously took weeks or days to one that now takes only a couple of days to a couple of hours. Intangible results for the client include improving brand consistency by accurately displaying all products available for sale in addition to improving market penetration by marketing the full line of products.
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