Growing up digital

Don Tapscott is the author of “Wikinomics: How Mass Collaboration Changes Everything,” and “Growing Up Digital: The Rise of the Net Generation.”

We caught up with him recently at a youth marketing conference, and talked to him about how marketing is changing due to the range of tools that today’s teenagers are growing up with.

http://www.building43.com/videos/2009/06/16/growing-up-digital/