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Global Brain

DAM News Staff

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THE GLOBAL BRAIN: A DEFINITION

There is no Oxford English dictionary definition for this conjunction of words yet. Within the microspheres of Silicon Valley and academia (notably neuroscience, experimental psychology and management sciences), it is generally accepted to be:

The “Global Brain” (GB) is a metaphor for this emerging, collectively intelligent network that is formed by the people of this planet together with the computers, knowledge bases, and communication links that connect them together. This network is an immensely complex, self-organizing system. It not only processes information, but increasingly can be seen to play the role of a brain: making decisions, solving problems, learning new connections, and discovering new ideas.

No individual, organization or computer is in control of this system : its knowledge and intelligence are distributed over all its components. They emerge from the collective interactions between all the human and machine subsystems. Such a system may be able to tackle current and emerging global problems that have eluded more traditional approaches.

Yet, at the same time it will create new technological and social challenges which are still difficult to imagine.

On the consumer marketing side,trendwatching.comin 2007 referred to it as:

All of the world’s intelligence and experience, fully networked, incorporating not only the usual suspects like gurus, professors and scientists, but the experiences and skills of hundreds of millions of smart consumers as well. With the ’shortage of talent’ that every brand on every continent seems to fear in 2007, tapping into THE GLOBAL BRAIN seems a, well, no-brainer. This year, expect many corporations, small and big, to aggressively court the 1% of most creative and experienced individuals roaming the globe.

Contents

Full article @http://knol.google.com

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