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Getty Images and Interpublic Forge Preferred Digital Media Provider Deal

Getty Images announced Wednesday that it has struck a preferred-provider licensing deal with Interpublic Group, one of the world’s largest advertising and marketing services companies, streamlining Interpublic’s access to Getty Images’ diverse digital media library – including imagery, footage and music. In addition, Interpublic Group agencies will utilize Getty Images’ services including the agency’s global assignment services and digital asset management. Interpublic is the parent company of such global and domestic agencies as Campbell Ewald, Deutsch, Draftfcb, Hill Holiday, Initiative, Lowe Worldwide, McCann Erickson, The Martin Agency, Mullen, R/GA and Universal McCann, among others.

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