From library to contextual media; Thought Equity Motion

Thiscompanyhas embarked on a path to re-invent itself and move from being a library to, what they call, the ‘holy grail’ of contextual Media; deliveringcontextual content around live events in a fully automated fashion.

Thought Equity Motion describes itself as the world’s largest supplier of online motion content, delivering video in a wide range of ways, and leading the next stage development of the Contextual Media space. I spoke to Dan Weiner, VP of marketing and products. He paints a picture of a company that is continuing to innovate and works hard to drive new ways for video to be viewed and monetized online.

But first things first, I called him as a result of the company’s new relationship with BBC Motion Gallery. With this strategic relationship Thought Equity Motion will sell BBC Motion Gallery content in North America, Asia and Australasia, while the BBC Motion Gallery will sell certain Thought Equity Motion content in the UK, Europe, Middle East and Africa. It also means that the BBC Motion Gallery will start using Thought Equity Motion’s advanced technology platform. As this platform was called “World class” in the press release I asked Dan what’s special about this solution?

Continues @ From library to contextual media; Thought Equity Motion | Fast Media Magazine.