It WAS bold of marketing directors to invest in digital and social media campaigns a year ago. In revisionist marketing thinking, if you hadn’t done it, you’d be crazy. If you’re the least bit curious about how digital and social media is impacting your brand, I’ll call your attention to a weeklong series about media growth in the F.T. (see link below).
I’m also trying to demonstrate one of the biggest changes happening in the world of media. Namely that friends are shaping culture more than editors, by doing exactly what I am doing for you: Directing you to an interesting series of articles in the F.T.
“Traditional news portals and sites are being spurned as sharing content makes news personal,” shouts the headline in today’s F.T.
What does this mean exactly and why should you care?
Continues @ http://www.futurelab.net/
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