Undoubtedly one of the biggest announcements at NAB 2010 is ARRI’s Alexa digital cinema camera. Alexa is an 800 ASA native digital system that captures to solid state SxS media in ProRes 422 HQ, at a surprising price point (that will have a massive effect on rental affordability). We wanted to bring you the word on this new development, so check it out below.
FreshDV NAB 2010 – ARRI Alexa
